IDEAL WINE COMPANY
How we helped...
Generate £36,000 of new business in 12 months using paid advertising
THE CLIENT
Ideal Wine Company are a fine wine investment merchant who have been operating for 10 years and have built their business on traditional marketing methods such as email, telephone and word of mouth.
THE CHALLENGE
No online presence due to outdated marketing methods and website
In the past a website was essentially an online business card that told people what you did and how they could contact you. Whereas today it can be a powerful marketing and sales tool that tells prospective clients everything they need to about whether they should do business with you.
Your website should reflect the service you offer and making an investment is a decision that requires trust, education and great customer service. However the Ideal Wine Company website was lacking in education resources, downloadable guides, social proof, or anything else that would fill online visitors with confidence.So they came to us to help them transform their website and update their online brand identity to fit with today's marketplace.
THE SOLUTION:
- Laser-focused audience targeting and mouth watering ads
- Customer focused targeting
- Agile campaign management
- Sales support and coaching
- A/B testing
THE SOLUTION
Our first port of call was to revamp their outdated branding with a new logo, font pairings and a modern colour palette. We then rolled out this brand facelift onto a downloadable investment prospectus to create a positive first impression of the company for prospective clients.
Our next job was to build them a website with a modern design, smooth user experience and updated images. We utilised space on the website to create a clean and uncluttered feel for users and we updated the site index for a more straight forward user experience.
THE RESULT
An online brand that feels at home in 2020
